Established in 2003, VII Pillars Entertainment is a joint venture company owned by Paramount Pictures and Universal Studios. Taking pride in bringing world cinema to Hong Kong, the company works alongside Asian, European, and US producers and distributors of a broad range of independent titles, including international acclaimed, award winners as well as adaptations from best-selling novels and biographies. Since its establishment, the company has licensed and distributed more than 80 independent feature films in Hong Kong.
Creasant gave each landing page a themed look with fonts and colors inspired by the film’s imagery. Utilising movie stills or posters as full-screen backgrounds not only make the pages strong visual representations of their corresponding films, but also set the tone for the cinema experience. It also goes without saying that a film trailer serves to pique viewers’ interest with the most noteworthy parts of the film. Creasant took advantage of that expectation by putting the trailer front and centre on every landing page. Overall, the oversize background with looped footage from the film playing make for an incredibly persuasive and surprisingly intense experience. On most pages, there’s a navigation bar fixed to one side of the screen, so it’s obvious but not distracting. Visitors can easily locate the film’s plot, read the director’s statement, listen to the sound track, and more.
Film lovers often have a keen eye for cinematography and some of them might like to collect movie memorabilia. That is why making high-definition movie stills and wallpapers available for downloads adds value to the landing pages, making for a comprehensive user experience and further spiking visitors’ interest.
Creasant has created over 10 landing pages for the independent films distributed by VII Pillars Entertainment. Most of these films were only available in less than 10 cinemas in Hong Kong. Unlike a blockbuster with extensive ad campaigns and a reliable fan base, an independent film often relies on organic traffic and word-of-mouth marketing. That’s why a landing page with the film’s trailer, synopsis, and behind-the-scenes content is an important tool for any independent films to target its audience. With that in mind, the landing pages created by Creasant are simple and effective, with a precise content format that guarantees conversions.